Wednesday, August 26, 2020

College SAT Requirements How to Find What SAT Score You Need

School SAT Requirements How to Find What SAT Score You Need SAT/ACT Prep Online Guides and Tips Perhaps you definitely know your top school decision. Presently you need to realize what SAT score you have to get into your fantasy school. Shockingly, there’s no basic answer. By and large, there is no SAT score prerequisite that promises you confirmation, particularly for the most specific schools. On the other hand, there typically isn’t a SAT score that will naturally exclude you from affirmation since schools utilize all encompassing confirmations. Your application will be assessed on your GPA, extracurricular exercises, proposals, individual paper, and SAT score. In any case, your SAT score will altogether improve or diminish your probability of affirmation, and you can utilize accessible measurements to decide the SAT score you have to improve your odds of having the option to go to a specific school. Schools for the most part say that they don't have SAT prerequisites, however in the event that you get a 800 and need to go to Harvard, factually, you have almost a 0% possibility of picking up affirmation. In this article, I will talk about SAT score prerequisites and how your SAT score impacts the school confirmations process. Will Your SAT Score Guarantee Your College Admission? Alone, your SAT score can't ensure your school acknowledgment. At the most specific schools, even understudies with impeccable SAT scores are routinely dismissed. Recall that your SAT score is just a single segment of your application, though a significant one. An article from a 2013 version of Stanford Magazine expressed that 69% of Stanford candidates from the past 5 years with immaculate 2400 SAT scores (on the old test) were denied confirmation. What's more, from that point forward, the general acknowledgment rate to Stanford has dropped even lower. While your SAT score alone can't ensure your admission to a particular school, there are universities where your SAT score joined with your GPA can ensure confirmation. For California understudies, at the University of California, if your evaluations and state administered test scores joined are in the top 9% of California secondary school graduates and you're not acknowledged to any of the UC grounds you apply to, you'll be offered a spot at another grounds if space is accessible. Moreover, different states have ensured affirmation at a few or the entirety of their state funded colleges on the off chance that you acquire a specific GPA and SAT score. A portion of the states that offer ensured confirmation incorporate Iowa, Nevada, Texas, and Missouri. You should check the confirmations prerequisites on a school's site to check whether there is a comparative program and to discover the GPA and SAT score necessities for programmed affirmation. What Score Do You Need to Increase Your Chances of Admission? The SAT score required to improve your chances of picking up admission to a school changes relying upon the school. By and large, you should focus on at any rate the 75th percentile SAT score of that school for your score to emphatically impact your application. Most schools distribute their 25th and 75th percentile scores. The rationale behind this procedure is that if your SAT score is well over the score of most of understudies at the school, at that point your SAT score will without a doubt help you when your application is assessed. Recall that on the off chance that you score over the 75th percentile for a school, at that point you've scored higher than at any rate 75% of the understudies who go there. Your scores will contrast well with those of current understudies and that will altogether improve your odds of getting in. In any event, during the years when Stanford dismissed 69% of candidates with flawless SAT scores, the 31% acknowledgment rate for understudies with immaculate SAT scores was a whole lot higher than the general acknowledgment rate. During that time, the acknowledgment rate was 6%-8%. Understudies who got flawless SAT scores gave themselves a drastically preferable possibility of being acknowledged over on the off chance that they had gotten a normal score for a Stanford candidate. On the off chance that your SAT score is nearer to the 25th percentile, at that point another part of your application ought to be extraordinary to have a sensible taken shots at confirmation. In the event that your score is essentially lower than the 25th percentile, your chances of getting in are thin. Step by step instructions to Find a School's 25th/75th Percentile SAT Scores To discover a school's 25th and 75th percentile SAT scores, you can utilize the PrepScholar database. We've accomplished the work for you. On your preferred internet searcher, you can connect (school name) SAT necessities prepscholar and you'll find the solutions you're searching for. For instance, in case you're looking for UCLA, simply Google UCLA SAT prerequisites prepscholar. Here is all the data for Stanford University. For another model, here is all the data for the University of Illinois at Urbana-Champaign. Likewise, you should discover a school's arrangement with respect to score decision and superscoring. PrepScholar school profiles give that information to you also. Step by step instructions to Determine Your SAT Target Score While planning for your SAT, you ought to have an objective score as a top priority. Your objective score can impact your examining, test-taking systems, and propel you to continue improving your SAT abilities. Here's the way to decide your SAT target score. Make a rundown of the schools you're keen on applying to. The normal of their 75th percentile SAT scores will be your objective score. To decide your segment target scores, separate your SAT target score by 2. In case you're applying to a building or science program, your math score can be marginally higher. Essentially, in case you're applying to a humanities program, your perusing and composing score can be somewhat higher. For increasingly explicit data about SAT target scores, look at the post on what's a decent SAT score. Will Getting a Low SAT Score Prevent You From Going to College? Getting a low SAT score may keep you from getting into the school you had always wanted, yet it shouldn't prevent you from heading off to college. There are various schools that don't require SAT scores by any stretch of the imagination. Likewise, most junior colleges don't require SAT scores. You generally have the alternative of setting off to a 2-year school and moving to a 4-year college. Remember that in the event that you do ineffectively on your SAT, high evaluations in school prep classes can make up for low grades. How well you do in four years of secondary school is more imperative to universities than how well you do on one government sanctioned test. Be that as it may, in the event that you need to contend in NCAA sports, there are least SAT and ACT scores you should be qualified to contend. It's as yet conceivable to get into school on the off chance that you have low SAT scores. There may not be severe SAT prerequisites for explicit universities or school when all is said in done, yet excelling on your SAT should give you more school alternatives and improve your probability that you'll be admitted to the universities you need to join in. What's Next? For those of you despite everything planning to arrive at your SAT target score, read these articles on the most proficient method to improve your SAT score and how to get an ideal SAT score. Likewise, figure out how to manufacture the most adaptable school application. Disillusioned with your scores? Need to improve your SAT score by 160 points?We've composed a guide about the main 5 systems you should use to have a taken shots at improving your score. Download it with the expectation of complimentary at this point: Have companions who likewise need assistance with test prep? Offer this article! Tweet Justin Berkman About the Author Justin has broad experience showing SAT prep and managing secondary school understudies through the school affirmations and choice procedure. He is immovably dedicated to improving value in instruction and helping understudies to arrive at their instructive objectives. Justin got an athletic grant for tumbling at Stanford University and graduated with a BA in American Studies. Get Free Guides to Boost Your SAT/ACT Get FREE EXCLUSIVE insider tips on the most proficient method to ACE THE SAT/ACT. 100% Privacy. No spam ever. hbspt.forms.create({ portalId: '360031', formId: '2167ba30-e68e-4777-b88d-8bf3c84579af', formInstanceId: '2', submitButtonClass: 'btn-red-light btn', target: '#hubspot-container2', redirectUrl: 'http://ww2.prepscholar.com/blog-buy in bless your heart', css: '.post-base .hs-form.stacked name {display:none;} .post-base .hs-form.stacked .field div.input {padding-top: 55px; cushioning left: 300px;} .post-base .hs-input {width: 220px} .post-base .btn-essential, .hs-button.primary {margin-top:0px; cushioning left:350px} .post-base .hs-structure field {margin-bottom:5px}' }); $(function(){ $(.exclusive-tip-structure #hubspot-container2 label).hide(); }); work replace_tag(a, b){ $(a).each(function(index) { var thisTD = this; var newElement = $(); $.each(this.attributes, function(index) { $(newElement).attr(thisTD.attributes[index].name, thisTD.attributes[index].value); }); $(this).after(newElement).remove(); }); } $(function(){ replace_tag($(.posts-by-point h3), h2); }) Pose an Inquiry BelowHave any inquiries regarding this article or different subjects? 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Saturday, August 22, 2020

The Seeds of Ageism Assignment Example | Topics and Well Written Essays - 1000 words - 1

The Seeds of Ageism - Assignment Example Ageism is an amalgamation of generalizations convictions, separation practices, partiality assessments. Ageism is ascribed to the changing segment drifts in different piece of the world. Future is improved therefore individuals live for a more extended length and may have a sound existence (Marques Presentation FLARE31Aug). As per the United Nations maturing list, the quantity of people over the age of 60 years is equivalent to the quantity of people between the age of 0-14 years this feature the way that older individuals are equivalent in number to the youthful populace. Further, Europe saw a maturing list of 136.2 in 2007 while it is foreseen to improve to 229.7 in 2050 (Ageism in Europe). These information demonstrate that there will be an extreme modification in populace structure in future which will have enduring ramifications on the general public as far as work markets, development both financial and formative, the conduct of purchaser just as wellbeing frameworks. These suggestions are not normal to ignore as they are going to change the structure of the general public. Wellbeing frameworks are going to influence to a more noteworthy degree as they need to observe new standards. Numbness of any sort prompts bias or ageism. Ageism has a contrary ramifications and it portrays the disposition an individual presentation towards older individuals. As indicated by Nelson (2002), Older grown-ups in the United States will in general be underestimated, standardized and deprived of responsibility, matchless quality and in the end their qualification. Thinking about the history, individuals used to regard their older folks and gave them extraordinary respect and regard, they were viewed as guide and educators who are experienced to assist them with reaching the arrangement in the event that if any issue emerge. It was viewed as heavenly on the off chance that one lives for over 50 years old (Branco and Williamson, 1982).â

Friday, August 21, 2020

Where is my mind

Where is my mind DID YOU KNOW? The MIT school fight song, The Engineers Drinking Song was originally derived from the song A Son of a Gambolier by my childhood friend Charles Ives. Hokay, so I still do exist and I still do blog once in a while. Ive been feeling kind of floaty these past few weeks, like theres a quote from The Unbearable Lightness of Being to describe my current situation, but I cant remember it because I didnt end up liking that book as much as I hoped. God, I sound like Paula Abdul. Guys, I have a great joke. Q: Why was six afraid of seven? A: Because seven ate nine. Q: Why was seven afraid of eight? A: Mathematical induction. But seriously, guys, everythings really up in the air right now. Ive got six days to choose a grad school. Ive got it narrowed down to the sketchy liberal slums of UC Berkeley and the sprawling Spanish resort paradise of Stanford. But its hardgrad school is different because you dont only have to choose a place to spend then next five years of your life, you also have to find an adviser to whom you can relinquish control of you academic future. Theres one dude at Stanford, Tom Jaramillo, who Id really like to relinquish myself to. But then at Berkeley I see some awesome atmospheric chemistry stuff, and, well, its hard, unlike choosing MIT for undergrad. You know it! More immediately, I have no summer plans. This afternoon I met with the incomparable Dr. Sigrid Berka, who found me my summer internship in Germany last summer. Its kind of too late to find an internship in another country right now, which is cool because my one requirement for a job this summer is NOT TECHNICAL. So she suggested that I just go around Germany interviewing other interns and blogging and getting paid by MIT. Well, thats not too bad a deal. But tomorrow Im heading down to JP Licks for free scoop day. The last time I was there, there was a help wanted signso Im hoping itll still be there and that the place wont be too crowded for me to pick up an application. Im actually hoping for kind of a combination of the two at this pointactually, my dream would probably be to travel around Europe scooping ice cream for different MIT students. Since every third store in Germany is, by law, an Eiscafe, its actually kind of a feasible dream. Also of interest, I went camping with Conner 2 this weekend. There was also a cabin to stay in, but, you know, were not losers. I am, however, kind of clumsy, because somehow in between buying some delicious Apple Dapples in New Hampshire and leaving the cabin, I managed to misplace my wallet. Luckily, I saved my MIT ID, which is good because all MIT IDs printed after 2008 make me want to hurl when I look at them. Sorry, its true. Anyhoo, Im pretty sure I know where I left it in the cabin, so I just have to wait until the cabin is inhabited again so I can ask people to look for it. Im actually not too worried about losing my drivers license or anything, because the pictures bad, and there was only one dollar in the wallet itself. So I might have to get my debit card replaced, at worst. But I had a free movie coupon for LSC that I earned by paying full price for ten movies, and also I was only one falafel away from a free falafel at the Couscous Kitchen food truck. I feel totally naked now. In the meantime, Im really super glad that I have a passport, because Ruth 07 awesomely scored tickets to see The Colbert Report on Wednesday, so were skipping all of our classes and making a $15 Chinatown bus trip down to New York City to see it. Covet! Anyway, I have like 87 German-related assignments to do for tomorrow, because Im the biggest slacker on Earth. Oh, its true. But remember, dont you start slacking this last quarter just because you got into MIT or anythingif Marilee Jones catches you slacking, shell come to your house and kill your dog. For fun. So dont push her!

Sunday, May 24, 2020

Food Insecurity And Its Effects On Health - 1258 Words

Food insecurity is defined as â€Å"limited or uncertain availability of nutritionally adequate and safe foods or limited or uncertain ability to acquire acceptable foods in socially acceptable ways.†1 Food insecurity data found that in America, 12.7% of households were food insecure at some point and 5% of households had very low food security in 2015.2 The prevalence of food insecurity in Ohio was greater than the national average in 2015, with 16.1% of households reporting food insecurity.2 The position of the Academy of Nutrition and Dietetics (AND), formerly the American Dietetic Association, recognizes that in order to promote food security for all Americans, action is needed and incorporates the several aspects of interventions needed†¦show more content†¦In a report published in the Journal of Nutrition Education and Behavior, respondents of focus groups conducted at several food pantries indicated that the topic of shopping and stretching food dollars was the greatest in interest for nutrition education.6 Of all the nutrition education topics presented, the three of greatest interest included shopping and stretching food dollars, cooking and making tasty, low-cost food, and healthful foods and nutrition.6 Several studies have looked at the relationship of nutrition education on the topic of food insecurity. In one study, The Effect of Food Stamp Nutrition Education on the Food Insecurity of Low-income Women Participants, found that Food Stamp Nutrition Education (FSNE) significantly improved food insecurity and food insufficiency.7 This study looked at women 18 years of age of older who were responsible for purchasing or managing food for the household, who qualified to receive food stamps.7 The FSNE included a five-session intervention based on the social cognitive theory that was conducted by either a trained assistant, peer educator, or paraprofessional.7 The intervention sessions could be tailored to the individual’sShow MoreRelatedFood Insecurity And Hunger Among Children795 Words   |  4 PagesKvinge ENGL 1101 Oct 31, 2017 Food Insecurity Many people don’t realize the sever issue that hunger can bring to their community, only because of the lack of knowledge on the situation. Food insecurity is the state of being without reliable access to a sufficient quantity of affordable, nutritious food. Hunger is a feeling of discomfort or weakness caused by lack of food, coupled with the desire to eat. Food and hunger are some of biggest social and public health issues people are dealing withRead MoreFood Insecurity Among The Aging Population765 Words   |  4 Pagesthe level of food insecurity among the aging population. In 2012 15.3% of the aging faced a threat of food insecurity. Further from 2001 to 2012 there was a 44% increase in the aging population experiencing hunger (Ziliak Gundersen, 2013). In 2008 8.1% of households with an elderly individual living in the residence were food insecure, and 8.8% of the elderly living alone were food insecure (Coleman-Jenson, Nord, Andrews, Carlson, 2009). After a dip in 2 010 rates of food insecurity among the agingRead MoreThe Effect Of Nutrition On Children And Its Economic Impact1549 Words   |  7 PagesThe Value of Nutrition in Children and its Economic Impact Nutrition is the elements in food and drinks that are essential for the body to function, grow, and sustain a healthy life. Proper nutrition is particularly important to children and the lasting effects of inadequate or poor nutrition can be detrimental to a child’s long-term health and well-being. Nutrition plays a crucial role in the physical and mental development of children and can have a striking impact as they progress through theirRead MoreEssay on Poverty in America: Hungry Children1601 Words   |  7 Pagespoor people in this country that cant afford to buy food for their families; many are homeless. â€Å"While hunger affects people of all ages, its particularly devastating for children even short-term episodes of hunger can cause lasting damage (â€Å"Child Nutrition Programs). Child hunger in the United States is caused by poverty, unemployment, food insecurity, and food shortage; however there are many solutions to this problem like FRAC strategies, food banks , summer feeding programs, and backpack feedingRead MoreChild Hunger in the USA Essay1445 Words   |  6 Pagesthere are many people that cant afford to buy food for their families, many are also homeless. â€Å"While hunger affects people of all ages, its particularly devastating for children even short-term episodes of hunger can cause lasting damage.(â€Å"Child Nutrition Programs) Child hunger in the United States is caused by poverty, unemployment, food insecurity, and food shortage; however there are many solutions to this problem like FRAC strategies, food banks, summer feeding programs, and backpack feedingRead MoreFood Insecurity Is Not Associated With Children With Disabilities1116 Words   |  5 PagesFood Insecurity in U.S. Households That Include Children with Disabilities Food insecurity refers to â€Å"the lack of adequate, nutritious, and safe foods, typically due to financial resource constraints† (Bickel, et al. 43). Food insecurity is not associated with the overall diet quality. Envision not knowing when or where the next meal will be coming from. â€Å"Improving household food security is a chance for society to help enhance the outcome of families that struggle with food insecurities.† MakingRead MoreCollege Students Are At Risk For Hunger1405 Words   |  6 Pagestheir own food, do not buy the most nutritious meals which includes the infamous ramen for lunch or dinner. Two articles that discuss students experiencing food insecurity are â€Å"Students Shouldn’t Have to Choose Between Books and Food† by Clare Cady explains how low-income students cannot afford the food provided on campus because of other responsibilities which tend to relate to school whether its textbooks or transportation to get to class. The other article, â€Å"Student Food Insecurity: The SkeletonRead MoreDiabetes in the Latino Community1648 Words   |  7 PagesIntroduction Diabetes is a prevalent health disparity among the Latino population. Diabetes is listed as the fifth leading cause of death among the Latino population in the website for Center for Disease Control and Prevention, CDC, in 2009. According to McBean, â€Å"the 2001 prevalence among Hispanics was significantly higher than among blacks.† (2317) In other words among the Hispanic or Latino community, there is a higher occurrence of diabetes as compared to other racial/ethnic groups such as BlacksRead MoreThe Causes Of Eating Disorders In College Women1444 Words   |  6 PagesThough these conditions can appear in any age or gender group, they tend to be most prevalent in adolescent women. A large population of these young women happen to be college students dealing with problems such as body image issues, food insecurity, and other mental health disorders. Unfortunately, the number of college students with eating disorders is steadily rising in the United States, which is why it is important for colleges and universities to find solutions for it. Part of the reason thatRead MoreGender Inequality And The Workplace1630 Words   |  7 Pagesand well-being by gender have potential to effect inequity in material hardship. Food security, a component of material hardship, which is associated with poverty and labor participation, also shows gender differences in impact and prevalence (LeBlanc, Betsey, Blaylock, 2005). Women have higher rates of food insecurity than men. Additionally, research has shown among the food insecure, women are more likely to have more adversarial health effects than food insecure men (Martin Lippert, 2012; Pan

Wednesday, May 13, 2020

Essay On The New York Trade Center - 718 Words

In what is considered to be the most devastating event in history, and the largest terrorist attack in American history, the New York Trade Center was rammed by jetliners just three days ago, creating an inconceivable scene seemingly from a movie. Ash, fire, glass, shrapnel, screams, sirens, and terror filled the streets of New York City after 19 terrorists from the group, al-Qaeda took control of two jets and flew them into the North and South tower on the morning of September 11th, 2001. An official death toll has not yet been reported as bodies are constantly being discovered throughout the disastrous scene. There is presumably many individuals that were stuck inside as there was no time to prepare for the roof to cave in on top of†¦show more content†¦The hijackers were said to have been armed with knives and boxcutters as one woman, Barbara Olson, managed to reach out to her husband through a cell phone box before the plane made impact. Mayor Rudolph W Giuliani stated t hat has â€Å"a sense that it’s a horrendous number of lives lost† and â€Å"right now [they] have to focus on saving as many lives possible.† At first, the man behind this act was unknown as no one took responsibility. Shortly thereafter they came to the realization that an attack to this scale and sophistication would take extraordinary planning. It would require experience to take over modern jetliners, and along with this, the major attacks on American soil in recent years led them to believe that Osama Bin Laden was responsible. Since addressed about the suspicion, he has denied the claims made by the United States government. Following the attack, President Bush has claimed that â€Å"the search is underway for those who are behind the evil acts† and that he â€Å"will make no distinction between the terrorists who committed these acts and those who harbor them†. Since the attacks, flights have all been shut down along with all airports. International flights have been diverted to Canada and the Mexican and Canadian borders have been closed off. Major buildings and infrastructures have such been evacuated, such as Disney theme parks and the Golden gate bridge in preparation for another attack to follow. Public transportation to the capital of the world, NewShow MoreRelatedHeritage Of The Ship989 Words   |  4 PagesWorld Trade Center on 9/11 emerged a ship containing seven and a half tons of steel recovered from the World Trade Center’s twin towers. Senior Enlisted Leaders should ensure they educate others why heritage comes from knowing history, which is important because it helps to create pride within the service. This essay presents the NEW YORK ship namesakes and their significance to the heritage of the U.S. Navy. Past Before 1911 there were already five ships named after the state of New York. TheRead MoreInformative Essay About the Twin Towers Going Green1130 Words   |  5 PagesThis essay was written to inform people about the rebuilding of the World Trade Center, and its new standards for its new green technology. September 11th, 2001. This was one of the darkest days in all of American history. A terrorist attack on the U.S.A. that left so many horrified for the future. The event of 9-11 emphasizes how important it is for Americans to stand together, thus revealing that because of negative events, a positive future will soon follow. As previously known, the UnitedRead Moreprofile essay1041 Words   |  5 Pagesï » ¿Profile essay New York City How do you describe New York City in other words? I can describe New York City that never sleep. This is the biggest and the most wonderful city I have ever visited. New york is realy big city. Everybody imagine to live or visit there. That is the dream city. Constructions are so high and well organized especially in Manhattan. The buildings are so astonishingly tall and eye-catching. These buildings encompass the most distinctive architectureRead MoreGlabalization and Climate Change Essay1301 Words   |  6 PagesSteve Sanders English 201 January 3, 2008 Synthesis Essay Globalization and climate change The climate is changing whether its wanted or not these events of melted polar ice caps, dramatic changes in weather; drought, warmer wetter winters and rising sea levels, also increased Co2 emissions in the atmosphere are only of few changes that have been increased by globalization. The economic pressure that is being forced is causing more harm to our living planet then some seem to know. TryingRead MoreResistance and Opposition From the first slaves came resistance and rebellion in hopes of gaining700 Words   |  3 Pagesthe first slaves came resistance and rebellion in hopes of gaining freedom or simply to make the life of their owners miserable. The African people first began to rebel in their homeland. A number of attempts were made in Africa to either stop the trade or cut it down significantly.’ More attempts were made with the passing or laws preventing slave traders from trading in their village keeping that village safe. Many villages would fight against traders to keep trading from happening but they soonRead More News Coverage of September 11th, 2001 Essay1649 Words   |  7 Pages The attack that occurred on September 11th, 2001 on the World Trade Center in New York City is an event that lingers in the minds of many Americans and other people throughout the world. Most people can recall exactly where they were and whom they were with when they first heard about the airplanes crashing into the towers. It was a day that changed the way people looked at the world and brought to light the realities that even the wealthiest and most military advanced country was not safe fromRead More Canal Building before 1840 Essay962 Words   |  4 PagesCanal Building before 1840: Essay Throughout history, there has been a need for better mode of transportation in order to keep up with economical growth. Canals have been around since the Ancient Roman Civilizations and still exist today. Canals have been so important because they allow people to travel from one place to another and back by way of water. They require very little energy and maintenance but help trade flow more efficiently. This can be proved by observing the United States economyRead MoreTrauma And Recovery By Judith Herman Essay1723 Words   |  7 PagesAmerica’s fear of its forfeiture of power to terror and the loss of the towers after September 11, 2001. Trauma is about more than just the physical ramifications; when the physical aspect is fixed, Barbara’s legs and the building of the 1 World Trade Center, the mental and emotional trauma still remain. Barbara was far from helpless prior to Alan Moore’s The Killing Joke. She was first introduced as Batgirl, in Detective Comics #359, after saving Bruce Wayne from the Killer Moth in her own Bat-inspiredRead MoreRhetoral Analysis : Budweiser Commercial1170 Words   |  5 PagesRunning head: RHETORIC ANALYSIS ESSAY​​ 1 Rhetoric Analysis Essay Name Institution Rhetoric Analysis Essay Introduction Budweiser has produced many commercials for marketing purposes. However, none of those are as iconic as the one they used to pay tribute to the victims of the September 11. Known as the Budweiser commercial, some of the television viewers only had a chance to watch it from YouTube because it was aired just one time February 3, 2002, during theRead MoreGeorge W1136 Words   |  5 Pagesï » ¿George W. Bush September 20, 2011 Address to Congress On September 11, 2001 the American nation was shaken with news of a terrorist attack on the World Trade Center towers in New York City. Fear and panic commandeered the spirits of American citizens as they awaited to hear if their loved one had perished, if another attack had been planned for somewhere else in the United States, and how their nation would rise from the ashes to face another tomorrow. Not only had their nation been attacked, but

Wednesday, May 6, 2020

Media Culture the Triumph of the Spectacle Free Essays

string(66) " through hundreds of years of wars and other major public events\." Media Culture: the Triumph of the Spectacle â€Å"Media culture is a contested terrain across which key social groups and competing political ideologies struggle for dominance and . . . We will write a custom essay sample on Media Culture: the Triumph of the Spectacle or any similar topic only for you Order Now individuals live these struggles through the images, discourses, myths, and spectacle of media culture† -Douglas Kellner, Media Culture Table of Contents Introduction——————————————————————————————-3 History of Media————————————————————————————-4 Media Spectacle————————————————————————————–5 Douglas Kellner’s Contribution Guy Debord’s Influential Analysis of Spectacle——-7 The Spectacle Form of Media Culture—————————————à ¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€8 The Spectacle in the World of Business———————————————————-9 The World of Celebrities————————————————————————–10 The Madonna Phenomenon———————————————————————–10 The World of Politics——————————————————————————11 Conclusion———————†”——————————————————————13 Bibliography—————————————————————————————-14 Introduction At the end of the twentieth century, society became more and more aware of the changes in communication technology. People began to see changes in ommunication between individuals, changes in how individuals and society communicated, and changes in communication between societies and cultures. This led to an understanding of human development. The ability to communicate with the help of symbols is one of the fundamental features that differentiate us from the rest of the animal world. Without these practical communication skills and the intellectua l capacity needed to use these skills to transmit, preserve, and propagate thoughts, emotions, and values, it would not have been possible to create such unique religious, ideological, and philosophical systems. Furthermore, without communication, we would not have art. Art has had a strong relationship with the media throughout the 19th and 20th centuries. New inventions and technology created a very favorable atmosphere for the development of new methods and means of communication. These new communication methods both benefited and furthered events within society. At the end of the 20th century, advanced methods and technologies in the field of communication fully changed the face of the world. Due to this change, some say it is very hard to find the line between reality and the reality that has been created and filtered by media. Some contemporary communication theoreticians have said that we find ourselves in the era of the simulation of the world. History of Media Mass media, a term that arose in the United States in the early 20th century with the advent of far-reaching advertising campaigns and news networks, includes all those mediums through which information is distributed to the masses. This includes advertisements, newspapers, magazines, radio, television, and the internet. According to some scientists, people started to speak of the media as far back as ancient Greece and Rome. These discussions of media focused mostly on the rhetoric surrounding the practice of persuasion. The Greek philosopher Aristotle said that rhetoric is â€Å"the faculty of discovering in any particular case all the methods of persuasion. † This kind of communication puts a heavy emphasis on meaning, and how the meaning is constructed and conveyed. Current mass media works in a similar way. One of the most important goals f today’s media is to construct a message that will convince the receiver to agree to do or believe something. The earliest surv iving copy of a paper book, a Kumarajiva translation of the Hindu text The Diamond Sutra, is dated 868 CE (AD). Due to the slow spread of literacy among the common people, and the relatively high cost of paper and production of written media, written materials did not exist as widespread media until Johannes Gutenberg’s 1450 CE invention of the printing press with movable type. Thanks to Gutenberg’s invention, printed materials suddenly became much less expensive, and the spread of information in the form of written material became much easier. However, much of the population still remained illiterate and the cost of publishing printed materials remained high enough to limit media from reaching a wide range of the population. Newspapers were first developed in 1605. The first English-language newspaper was published in Amsterdam in 1620. Soon after that, newspapers published in England, and, eventually, in America, began to reach mass audiences directly. Around this same time, America was being colonized, and printed and written materials played an important role. Revolutionary material such as Thomas Paine’s Common Sense was published and distributed to the colonists, allowing the spread of ideas that eventually resulted in the creation of the United States. The Declaration of Independence, the Constitution, and the Mayflower Compact1 were all examples of early colonial and American documents that figured prominently in the development of America as a nation. In the 1940s, new technologies and advancements in the field of media began to emerge. Radio began to play a major role in mass communication, as America went to war. Radio could provide information much faster than newspapers. These new advents in technology allowed media to gain significance, new meaning, and wider function. Radio, film, advertising, and the press grew as industries and became the center of the culture of communication within the U. S. nd within other capitalist democracies. The culture of media became a dominant force within all aspects of life, including politics and social life. 2 It was the beginning of a new era. The media industry began to concentrate on the invention of new technologies. They both wanted to provide people with a wide range of different good s from which they could choose but also wanted to continue to develop ways in which to reach and influence people. The media could now easily affect the minds of the public, forcing the people to accept a particular set of beliefs, which occasionally diverted from actual reality. Societies started to be manipulated and people were indoctrinated. The main goal of media was and still is to be persuasive enough to attract the attention of a potential receiver, and one of the most convenient ways to accomplish this goal is through the multimedia spectacle. Media Spectacle ‘Media spectacle’ is a term created by Douglas Kellner to describe the creation by modern media of a display of contemporary dreams, nightmares, fantasies and values. The phenomenon of media spectacle has evolved over centuries, starting in ancient Greece and moving forward through hundreds of years of wars and other major public events. You read "Media Culture: the Triumph of the Spectacle" in category "Papers" Today, media spectacle continually strives to achieve sensation and attract attention. In the contemporary world, media spectacle exists in nearly all spheres of our lives. The role of the media is not only to inform, educate, teach, and persuade but also to entertain. The role of media today might suggest that the â€Å"fun factor† has become the leading motivation for our involvement in media and information. The main goal in media is now to attract the visual attention of potential consumers. Therefore, images have become more important than text. It is also very important for the creators and producers of media to keep up with ongoing changes in public interest and attitudes, so media companies face a continual need to be flexible and creative in order to reach consumers. This applies not only to advertisment but also to political and entertainment media in general. Media not only needs to be visual and relevant, but also attractive. Advertisers, public relations departments, and political campaigners need to create messages that are structured in an attractive way, so that it reaches viewers and corresponds to their high expectations of mass media. If this is not done, the consumer will likely not respond to the media. It frequently occurs that a person is faced with a constant influx of media. The information that he or she is presented with may come from a variety of sources, and is likely both true and false information. Over time, it may become difficult for the consumer to distinguish between what is right and what is wrong; to distinguish between reality and fiction. Modern life is shaped by media. It is a power that affects both conscious and subconscious decisions and shapes ideas. We are surrounded by media. Boorstin writes that â€Å"each society and its culture are impelled by fascination with the image and the stimulation and due to it lost its grounding in substance or reality†. 3 Douglas Kellner’s Contribution Guy Debord’s Influential Analysis of Spectacle Widely recognized social scientist Douglas Kellner and sociologist Guy Debord focused heavily on the topic of the Media Spectacle and its impact on perceived reality. Kellner is the author of the article â€Å"Media Culture and the Triumph of the Spectacle. † The scope of his activity and achievement includes membership in the American Sociological Association. He was also a member of the editorial service board of many journals including Theory, Culture, and Society. It is this journal that for more than twenty years has published some of the most innovative works in social science. It has been in the forefront of the renewal of cultural sociology. It provides a forum for articles that theorize the relationship between culture and society. In his article Kellner refers to ideas put forward by Guy Deboard. He is known for his impact through the group known as Situationist International. This was a libertarian group that came to prominence during the May Events in France in 1968. This band of avant-garde artists and intellectuals was influenced by Dada, Surrealism and Letterism and concerned themselves with the infusion of poetry and music, and with the transformation of the urban landscape. At first, the group was principally concerned with the suppression of art, that is to say they wished, like the Dadaist and the Surrealists before them, to supercede the boundary between art and culture as separate activities and to transform them into part of everyday life. In their analysis, the Situationists argue that capitalism limited life as a spectacle. The spectacle is the main concept of their theory (in many ways they reworked Marx’s view of alienation). They say that the worker is alienated from his product and from his fellow worker and finds himself living in an alien world; moreover, they argue that capitalism, in order to ensure its economic growth, has created â€Å"pseudo-needs† to increase the consumption. According to this theory, modern society, or consumer society, is now a society of spectacular commodity consumption. People within this spectacle are treated like objects, rather than like active subjects. In this theory, people are like marionettes whose strings are pulled by invisible power. The Situationists’ idea was, in spite of all kinds of separation, to make a world in which individuals could directly produce their own life; in other words, to engage people in an active, creative life. The solution, for them, was not to wait for a distant revolution but to take a different approach, a â€Å"step by step† process of the reinvention of everyday life, here and now. To transform peoples’ participation in the world was for them the same thing as changing the structure of society. In the place of the society of the spectacle the Situationists proposed a society without money, commodity production, private property, wage labour, class division, based generally on communist ideas. The most important tenet of the proposal was that the so-called pseudo-needs would be replaced by real desires. This utopial ideal seemed to some to be slightly out of touch with reality but aimed to move the focus of the world away from lies and distortion. The Situationists placed a large amount of focus on the concept that individuals should actively and consciously participate in the reconstruction of every moment of life. They called themselves Situationists because they believed that all individuals should construct the situations of their lives, release their own potential, and obtain their own pleasure. The Spectacle-Form of Media Culture As I wrote earlier, spectacle culture has expanded in every area of life â€Å"and is becoming one of the organizing principles of the economy, polity, society†4. Guy Debord argues that â€Å"spectacle is†¦ social relation among people, mediated by images. The spectacle †¦ is a world vision, which has become objectified. . . in all its specific forms, as information or propaganda, as advertisement or direct entertainment consumption, the spectacle is the present model of socially dominant life†¦. â€Å"5. The spectacle phenomenon in this case refers to both high culture and to low cultural shows. The development of new media technologies made it easier for media to exercise influence over contemporary societies and cultures. In these societies media presented with images has the edge over plain texts. The visual spectacle, which combines all aspects of culture that communicate through visual means, made itself the ruler of the â€Å"outside world†. Factories and offices where people work are visually soaked environments. Films, television, video games, and the internet are also part of the influx of visual media that affects our thinking and behaviors. Moreover, we comunicate with the help of visualization. When we are trying to cross over cultural boundaries, our knowledge is often communicated visually, for example, we may use visual cues such as map boundaries and business graphs and data. The Spectacle in the World of Business The propagation of the spectacle is a major aspect of business, and plays a decisive role in whether any given corporation will succeed or not. Businesses, in order to survive, need to be present and visible for the potential customer. Entertainment and advertisement are the powers that support the business world through various of methods, one of which is creating a ‘pseudo event’. The idea of a ‘pseudo event’ was put forward by Daniel Boorstin, an American historian, who claimed that America and other countries find themselves in an age of illusion. The ‘pseudo event’ occurs where â€Å"an event is planned and staged entirely for the media, which accrues significance through the scale of its media coverage rather than through any more disinterested assessment of its importance†. 6 So to speak â€Å"pseudo event† exist for sole purpose of supporting media publicity and serves little to no other function in real life and is considered â€Å"real† only after viewing through news, advertisements, television, or other types of media. An extremely simple example is sitting for a family portrait. The event serves no other purpose than to be viewed through a photograph. Other examples include media spectacles, and many types of news. The World of Celebrities Media contributes to the creation of celebrities. â€Å"The celebrity†¦ is the human pseudo event, fabricated for the media and evaluated in terms of the scale and effectiveness of its media yisibility†. 7 A famous person provides dominant role models and icons of fashion, style, personality, and, at the same time, leads to the enrichment of the media industry. Media entrepreneurs want celebrities involved with their projects because they believe this will help them attract audiences. Film producers use stars as mean of attracting investment to their projects. Marketers use public celebrity statements as a means of profiling and branding their products. Sports promoters use celebrity athletes to attract media attention and increase the number of people who would come to that sport event. Celebrities also make money for the individual concerned. Their success depends on various handlers and image managers that help them to develop their public persona. Celebrities invade all kinds of sites today, ranging from contests in shopping malls to the management of major political campaigns. The importance of publicity, promotion and the exploitation of the media event are omnipresent. The Madonna Phenomenon Madonna became a master in her use of image with the help of mass media. Daniel Borstin is responsible for one of the most widely quoted aphorisms about celebrity: â€Å"the celebrity is a person who is well-known for his well-knownness. . . the celebrity develops its capacity for fame, not by achieving great things, but by differentiating its own personality from those of its competitors in the public arena. â€Å"8   Madonna has achieved just that. She has total control over her shows. She writes the songs, produces the music, and designs the stage sets. She controls all aspects of her show; not just her spectacle, but also all the things she does, including her films and public appearances. Madonna’s entire life turns around the presentation of her image. Madonna is one of the greatest PR machines in history and she has hired top agents, publicists, and creative personnel to market her and produce her images. From the beginning her every move was surrounded by publicity and year after year Madonna references in media culture have proliferate d. â€Å"9   The circulation of an image plays a very important role as well. Madonna constantly changes her public image. Whoever she is at the moment; a good girl gone bad or a virgin in white, a glamour queen or a cosmic spirit or, finally, a doting mother, her ability to change images every couple of years has fascinated the world, and has been vital in her success. There is also other side of the coin, the pessimistic one, that assumes that Madonna is a victim of her own image, or that she finds herself in an artificially constructed reality. That problem is not only a problem for her, but also for our culture as a whole. Image is dominating more and more of our lives. The World of Politics â€Å"The brutal reality of the modern age is that all famous people are treated like celebrities by mass media, whether they be a great political figure, a worthy campaigner, an artist touched by genius, a serial killer. The newspapers and television programs responsible for their publicity do not draw any meaningful distinction between how they are publicised. â€Å"10 The most significant thing is to make a spectacle of oneself in order to be recognizable. If you want to gain the state of being popular you have to make yourself highly desirable, and the most important thing is to be visible through the media. No special achievements are needed to be popular; only the attraction of public attention is required. In the world of politics, if one wants to be good politician, one has to be spectacular. The management of the media’ reporting of politics has become increasingly important to contemporary political campaigns. Public relations consultants, media advisers, and press officers have become standard components of the contemporary world of politics. Media spectacle is also an inseparable part of politics. It can often be seen that most well-known people engage in politics. This can be interpreted as political manipulation. It is possible that it is useful because spectators find it easier to identify with a celebrity that they know from TV than with a person that they are seeing for the first time. Conclusion In the contemporary world, mass media, and as a part of mass media, media spectacle, play very important roles. So many people live their lives or parts of their lives vicariously through the image world of the media- through TV, through soap operas, through any media outlet. Everything is just a matter of subjective perspective; everything is relative, depending on where you stand. Everything turns around the world we choose or create for ourselves. There is no reality, there are only images, different images. We can only see the world from where we stand, from that context, that language, that constructed reality. In other words, the things that you say and do are all coming from the outside-from the world of media. The real you is lost. Life becomes virtual, and we are living in the image. Bibliography: 1. Reader â€Å"Literary and Cultural Representation of American Society: Visual Media†, Prof. Dr. R. Isensee, â€Å"Super Media, A Cultural Studies Approach†, Michael R. Real, pp. 26 2. â€Å"Media Culture, Cultural studies, identity and politics between the modern and the postmodern. †, Douglas Kellner, pp. 16. 3. â€Å"Understanding celebrity†, Graeme Turner, Introduction, pp. 5. 4. Reader â€Å"Literary and Cultural Representation of American Society: Visual Media†, Prof. Dr. R. Isensee, â€Å"Media Culture and the Triumph of the Spectacle†, Douglas Kellner, pp. 1. 5. Debord Guy, â€Å"Separation Perfected†, in Evans and Hall(eds. ), â€Å"Visual Culture†,the Reader. Sage Publication, pp. 95-96 6. â€Å"Understanding celebrity†, Graeme Turner, Introduction, pp. 5. 7. â€Å"Understanding celebrity†, Graeme Turner, Introduction, pp. 5. 8. â€Å"Understanding celebrity†, Graeme Turner, Introduction, pp. 5. 9. â€Å"Media Culture, Cultural studies, identity and politics between the modern and the postmodern. †, Douglas Kellner, pp. 268 10. â€Å"Understanding celebrity†, Graeme Turner, Introduction, pp. 7. 11. â€Å"Visual Persuation- The Role of Images in Advertising†, Paul Messaris 12 â€Å"Mass Media and Society†(second edition), editied by James Curran and Michael Gurevitch. How to cite Media Culture: the Triumph of the Spectacle, Papers

Tuesday, May 5, 2020

Customer-Centric Project Courier Company of Melbourne

Question: Discuss about the case study Customer-Centric Project for Courier Company of Melbourne. Answer: Introduction Fast Forwarding is a courier company of Melbourne that was established 5 years ago but it has been found that the particular company has been growing rapidly over the last 12 months. This has resulted into expansion of the business nationally. The particular company has the objective to deliver anything to anywhere within Australia rapidly. The services that the particular organization offers range from overnight, same day and standard courier services. The company employs more than 85 staffs across its three offices that are located in Brisbane, Sydney and Melbourne in different roles of administration, warehouse, sales and marketing. However, at present the firm has hit a lull and thus the business has dropped certainly. Therefore, the aim of this assignment is to streamline the present practices within the organization, to improve the productivity and also to help in order to put the practices into place with the aim to get the financial position back on their feet. The present Continuous Improvement Policy and Procedure of the organization Fast Forwarding is composed of firstly, client satisfaction surveys, secondly, unsolicited feedback and thirdly, management reviews. The objectives of this Continuous Improvement Policy and Procedure of the firm Fast Forwarding are to fulfill the mission, values and goals of the organization and also to operate the business effectively and efficiently. The reason behind this is to meet the demands and needs of the stakeholders and the customers of the company (Truss, Mankin and Kelliher 2012). It has been found that improvement in all the activities of the organization is considered as an important factor as it helps the company to run successfully in future (Schermerhorn 2013). However, by detailed analysis, it has been found that there are several gaps between the company and its clients and stakeholders. In addition to this, there is a gap in between the communication process of the management and the emp loyees of the firm. Therefore, in order to strengthen the strategy of the organization, development of new ways is an essential factor that encourages and supports the staffs of the firm along with its operation and regulation actively. In other words, it can be said that the present Continuous Improvement Policy and Procedure should be updated, such that the decision making processes can be regulated rapidly (Robbins and Coulter 2014). The current Continuous Improvement Policy can be updated by modifying the particular system such that it helps the management of the organization in communicating with all its stakeholders. This can be modified by implementing the vertical communication process within the organization. This will help to communicate between the management and the stakeholders in both directions. The vertical communication can be implemented within the firm through the arrangement of meetings at regular interval of time (Robbins and Coulter 2011). This will help to com municate between the management department of the organization Fast Forwarding and its stakeholders. Secondly, all the team members of Fast Forwarding should be informed about the outcomes of the Continuous improvement efforts, thus arrangement meeting is an essential factor. The communication between the high level and lower level management with the staffs of the firm will help all the team members to get informed regarding the outcomes of continuous improvement efforts (Noe 2014). Lastly, by maintaining ethical practices and also by meeting the accepted industry standards, the particular firm can maintain its sustainability. It has been found that within the present organization Fast Forwarding, there is a major missing gap regarding the supporting employees in order to implement the continuous improvement processes of the firm that is monitoring and coaching. The close analysis has found that within the organization Fast Forwarding there is no process to support the staffs of the firm through mentoring and coaching. Therefore, the development of an effective coaching and mentoring processes is an essential factor in order to ensure the support of the teams and an individual (Mondy and Mondy 2012). An effective coaching and mentoring process can be developed through key five steps. These are firstly, to access the needs of the organization or of the employees. Secondly, to set up the goals and also to clarify the expectations of both the employees and the management of the firm is the objective of this development program (Schermerhorn 2014). Thirdly, the aim of this development program that is to mento r and coach the employees of the firm Fast Forwarding is to highlight on cultivating the relationship. Fourthly, the management should look for opportunities in order to maintain the contact with the employees of the firm in order to update them regarding the continuous improvement processes. Lastly, the management should build up a mentoring network in order to justify the significance of the particular mentoring and coaching program within the firm in order to upgrade the technological skills of the staffs (Hitt, Black and Porter 2012). This particular process includes both horizontal and vertical communication procedures. The reasons behind this are the horizontal communication helps to communicate between the employees of the organization. This helps them to discuss regarding the technological skills they learnt in the coaching and mentoring program among themselves. On the other hand, the vertical communication helps in communicating between the upper level management and the lower level management (McDonnell 2012). In addition to this, the vertical communication also helps to communicate between the management of an organization and its employees in both the directions. Thus, it helps to reduce the major missing gap between the management and the staffs of the organization. It has been found that a major client of Fast Forwarding i.e. Build with Us took their business elsewhere, thus the business of Fast Forwarding has certainly dropped down. This situation has provided a massive shock to all the employees of Fast Forwarding. A detailed analysis has found that the organization Fast Forwarding was unable to deliver the products on time, as Build with Us required on-line ordering of services along with tracking of their deliveries at all time. However, Fast Forwarding was unable to provide these services as the present IT system of Fast Forwarding was incapable to offer tracking deliveries due to lack of adequate support. In addition to these, it has also been found that delay in the deliveries of the goods occurred due to the system of manual recording of dispatch items within the firm Fast Forwarding. Therefore, a new company strategy should be implemented in order to ensure operational progress and customer service within the firm (Harrin and Peplow 20 12). The new strategies that the firm Fast Forwarding should implement include firstly, the IT department of Fast Forwarding should be developed such that the on-line ordering of services and the tracking of deliveries could be done easily and rapidly. Secondly, the support to the IT system of Fast Forwarding should be increased. Thirdly, the top management should become more responsible such that any laggings in any particular department can be solved rapidly (Dessler 2014). Fourthly, the management should monitor the performance of each department regularly in order to enrich the operations of the firm as well as its customer service. Lastly, the performance of the staffs should be monitored by differentiating between the actual performance and the standard performance of the employees. According to the deviation, proper training should be provided to them in order to enhance the performance of both the employees and the company (Werner, Schuler and Jackson 2012). Moreover, the e nhancement of the employees performance will also enrich the customer service of the organization. The communication strategies that have been implemented in the Continuous Improvement Policy and Procedures are the horizontal communication and vertical communication. The reason behind this is that these types of communication process help to communicate and inform the staffs regarding the new changes. Moreover, it can be said that the most suitable communication strategies that can be applied in order to inform all the stakeholders of the firm Fast Forwarding follows the stated communication strategies. The information regarding the new company strategies can be communicated with the stakeholders in order to monitor the company operations through the following methods meetings, conference calls, emails, newsletters, posters, lunch or dinner meetings and voice mail (Dessler 2013). The present situation of the organization Fast Forwarding indicates that a future planning is an essential factor for the success of the business. Therefore, the following list ensures that the future planning has been undertaken within the organization Fast Forwarding: Planning and evaluation Planning helps the management to decide both the things to be contributed and the process to obtain it (Strohmeier 2013). The process of evaluation makes the management able to judge the impact of the plan, contributed changes in the situation and whether the goal can be achieved or not. To know important things about planning and evaluation The particular challenges that the non-profit organizations face with the context of planning The most common issues that arises from any ineffective planning To ensure that the particular plan is useful and it contributes to an effective result The planning and the evaluation of the process should be participative The process of planning and evaluating it should be in a systematic order The particular planning should involve agreements regarding the process and the duration when the achievements and progress will be evaluated The specific planning should be strategic An effective planning should require a major commitment from each individual within the firm Both the process of planning and evaluation should be considered as a cyclic process of learning and improvement To implement eight basic steps for planning Preparing to plan and ensuring commitment Analysis of the condition and needs To prioritize and to select the objectives Development of particular aims and goals Identification of alternative strategies and to select the most efficient one Implementation of plan Planning of evaluation Summarization of the total plan Conclusion Therefore, it can be concluded that for proper operation and regulation of any organization, implementation of continuous improvement policy and procedures is considered as an important factor. Thus, as per the provided case study, a detailed analysis has been made that indicates the importance of the implementation of this continuous improvement policy and procedure. In addition to this, the process of monitoring and coaching the staffs has also been highlighted. Moreover, the process of development of the new company strategies, various communication strategies that should be used to inform among the employees and the stakeholders of the company have also been analyzed in order to understand the future planning better. References Dessler, G. 2013.Human resource management. Boston [u.a.]: Pearson. Dessler, G. 2014.Fundamentals of human resource management. Boston: Pearson. Harrin, E. and Peplow, P. 2012.Customer-centric project management. Farnham, Surrey, England: Gower. Hitt, M., Black, S. and Porter, L. 2012.Management. Upper Saddle River, N.J.: Pearson Prentice Hall. McDonnell, A. 2012. Global Human Resource Management Casebook.The International Journal of Human Resource Management, 23(7), pp.1507-1509. Mondy, R. and Mondy, J. 2012.Human resource management. Boston, MA.: Pearson Education. Noe, R. 2014.Fundamentals of human resource management. New York, NY: McGraw-Hill/Irwin. Robbins, S. and Coulter, M. 2011.Management. Boston [u.a.]: Pearson. Robbins, S. and Coulter, M. 2014.Management. Boston [u.a.]: Pearson. Schermerhorn, J. 2013.Management. Hoboken, NJ: John Wiley Sons. Schermerhorn, J. 2014.Management. Milton, Qld.: John Wiley and Sons Australia, Ltd. Strohmeier, S. 2013. Employee relationship management Realizing competitive advantage through information technology?.Human Resource Management Review, 23(1), pp.93-104. Truss, C., Mankin, D. and Kelliher, C. 2012.Strategic human resource management. Oxford: Oxford University Press. Werner, S., Schuler, R. and Jackson, S. 2012.Human resource management. Australia: South-Western Cengage Learning.